Free calculators, industry benchmarks and plain guides for working out what you can afford to pay per click and per sale on Google Ads.
Enter budget, CPC, conversion rate, order value and margin. See ROAS, cost per sale and monthly profit.
Compare CPC, conversion rate and cost per sale across 23 industries and check fit against your margin.
Why the right number depends on your profit margin, with a lookup table and worked example.
Find the most you can pay for one sale, then turn it into a maximum CPC.