Enter your monthly budget, cost per click, conversion rate, order value and margin. See your ROAS, cost per sale, break-even point and monthly profit before you spend.
Example values loaded. Replace with yours.
Same budget and CPC, different conversion rates
| Conversion rate | Sales | Revenue | ROAS | CPA | Net profit |
|---|
Return on ad spend is revenue divided by ad cost. A ROAS of 4x means every 1 spent on ads brought back 4 in sales.
It is 1 ÷ profit margin. At a 40% margin you need 2.5x just to cover ad cost. Anything above that is profit.
The most you can pay for one sale without losing money. It equals average order value times profit margin.
Lower CPC with better Quality Score and negative keywords, lift conversion rate with a stronger landing page, or raise order value with bundles and upsells.