Compare cost per click and conversion rate across 23 industries, then check which ones fit your order value and margin. Cost per sale is CPC divided by conversion rate.
Example values: replace with yours. Your break-even cost per sale is $42.00. Industries with a typical cost per sale under that are marked "Within reach".
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US averages from WordStream's 2026 search advertising benchmarks, as reported by Mega Digital (June 2026). Cost per sale here is calculated as CPC ÷ conversion rate. Real results vary by country, keyword and account. Use these as a starting point, not a forecast.